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Posts Tagged ‘seo’

Writing SEO Titles & Descriptions

Writing good SEO Titles, Descriptions, and content for your pages isn’t as simple as you might think. Yet, it’s not as difficult as you might expect either, as most of the techniques are common sense and are really geared at keeping you focused on delivering good content.

Create titles that fit Google search results. In other words, Google easily fits 65 characters into their search result title. So, you have 65 characters to focus your title on the keyword in mind, writing a clear message to the person searching those keywords. Draw their attention. Make your title more for them.

The description can be controlled by using the meta name=”description” tag in your HTML header. Google’s search result description easily holds 150 characters of text. This means you have 150 characters to deliver a person centered message to the user searching your keywords. That’s marketing potential that shouldn’t be wasted after obtaining your rank.

What To Know About SEO & Google

Improving the quality of your searches is Google’s business!

Google strives to stay on top of things. They are always making improvements to their services and they have highly intelligent teams of geeks, just dreaming up the next revolutionary improvement.

This means SEO never remains static.

The rules are forever changing: Google is growing and the way they mine their data, process queries, and display the results is all part of the Google evolution. Therefore, SEO is not something you learn once and apply. On the contrary, SEO is something you live and breathe.

The SEO tactics you were using six months ago may not be as useful today.

So, what can you do?

Your only answer is to stay on top of things. Stay fluent in the language, learn as much as you can from Google and those currently fighting for the organic SERPs for SEO related keywords.

Try to consume SEO on a daily basis and apply what you learn as you go along.

Four basic SEO tactics you can do to run a clean and search engine-friendly website:

  • Use Google Webmaster Tools and Google Analytics. This is vital to understanding your website and provides critical information to help you keep an error free site. Get your site “site verified.”¬†Install a sitemap.xml file for your tools and begin monitoring your pages’ keywords and performance.
  • Have XHTML/CSS Valid Designs and create keyword centered content. Having compliant HTML behind your pages is important, if not critical, to the success of your site. Additionally, there are certain HTML tags that help make your content search engine-friendly, so write content which takes advantage of these basic elements and focus your content around the desired keywords.
  • Consume YouTube Video and Matt Cutts SEO Blog. Matt Cutts is a Google employee who runs a blog about SEO and has produced a number of Google videos for webmasters.
  • Utilize Professional SEO Training and Professional SEO Tools. SEO is always evolving which forces those¬†who know it, to remain current in it. Applying SEO techniques does give webmasters an advantage over those who do not. The sharper your SEO skills, the better the advantage.

The thing to know about SEO & Google?

They’re always changing.

Maria Austin